AdSense is the advertising service offered by Google. The website owners can enroll in the program to display text, image and, more recently, video ads. The ad display ia administered by Google and generates profit based on the amount of clicks or views. A method based on actions taken by the user is in testing phase.
Ads are chosen according to the site's content, the user's geographic location and other factors, and ends up creating a less intrusive ad than most banners, and according to the page content, which became a popular method for offering announcements.
Advertisers sign up through the AdWords service.
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